Privacy Policy
At Sparrow City Routes, we are committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, and safeguard your personal data when you interact with our services, including our website, bookings, and communications. We comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect We collect personal information that you voluntarily provide to us when you book a tour, subscribe to our newsletter, contact us, or otherwise interact with our services. This information may include your name, email address, telephone number, postal address, payment details, and any preferences or special requirements you share with us.
Additionally, we may collect certain technical data automatically through cookies and website analytics, such as your IP address, browser type, operating system, and pages visited, to help improve your experience and understand how our site is used.
How We Use Your Data Your personal data is used primarily to provide and manage your booking and tour experience, including:
Processing your reservations and payments
Communicating important information about your booking, including confirmations and updates
Responding to your enquiries and providing customer support
Sending marketing communications, where you have consented, such as newsletters and special offers
Improving our website and services through data analysis
We do not sell your personal data to third parties.
Legal Bases for Processing We process your data based on one or more of the following grounds
Your consent, for marketing communications
The necessity to perform a contract with you, such as fulfilling your tour booking
Compliance with legal obligations
Our legitimate interests, such as improving our services and ensuring security
Data Sharing and Third Parties To deliver our services, we may share your data with trusted third parties, including
Payment processors to handle transactions securely
Tour guides and partners directly involved in service delivery
IT service providers who maintain our website and data systems
All third parties are required to handle your information securely and in compliance with data protection laws.
International Transfers Where applicable, your data may be transferred outside the UK. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your privacy.
Data Retention We retain your personal data only as long as necessary to provide our services and comply with legal obligations. Typically, booking data is kept for seven years for accounting and tax purposes, while marketing data is stored until you unsubscribe.
Your Data Protection Rights Under the UK GDPR, you have the following rights regarding your personal data
Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
Right to Erasure: You may request deletion of your data, subject to legal constraints.
Right to Restrict Processing: You can ask us to limit how we use your data.
Right to Data Portability: You can request your data in a structured, machine-readable format.
Right to Object: You can object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: If processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at [email protected] . We will respond within one month as required by law.
Security Measures We take appropriate technical and organisational measures to safeguard your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL encryption to protect data in transit, and our internal systems have strict access controls.
Children's Privacy Our services are not intended for children under 13 years of age without parental consent. We do not knowingly collect personal data from children under this age without appropriate consent.
Changes to This Privacy Policy We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website with the date of last revision clearly indicated.
Contact Us If you have any questions, concerns, or complaints about our privacy practices, please contact our Data Protection Officer at:
Sparrow City Routes 12 Westgate Street Gloucester, GL1 2NZ Email: [email protected] Phone: +44 1452 123456
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.
Thank you for trusting Sparrow City Routes with your personal information. We are dedicated to maintaining your privacy and providing you with exceptional service.
This privacy policy is designed to be comprehensive and transparent, ensuring that you are fully informed about how we handle your personal data. We are committed to maintaining the trust and confidence of our visitors to our web site. In particular, we want you to know that Sparrow City Routes is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. We just don’t do that sort of thing. But just in case you don’t believe us, in this Privacy Policy, we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.
Contact
Questions about this policy can be sent to [email protected] or by post to Sparrow City Routes, 12 Westgate Street, Gloucester, GL1 2NZ, United Kingdom.